The PONO Player and music service is the dream of singer Neil Young finally made real. In Hawaiian PONO means righteous. And that is the goal of this company to bring the best possible sounding music to the masses. The way it was intended to be heard when it was originally mixed in the studio. Right now MP3 quality is between 192 kbps to 320 kbps. which is pretty low when considering a CD converted to .FLAC(Free Lossless Audio Codec) format is 1411 kbps. PONO plans to offer music at 9216 kbps. That is 28 times higher rate then the best mp3. The result is a deeper richer sound. They have recently started a Kickstarter campaign to get this digital music player to production. It launched on the 11th and surpassed the goal of $800,000 and hit $2 Million dollars in under 24 hours. I look forward to the whole industry stepping up its audio game. If you like to grab some special editions PONO players at $99 off. Go ahead and check out the Kickstarter link below.